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Author Archives: BridgeTower Media Newswires

First-party data game changer in targeted marketing

Person using smartphone and laptop

In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of the Internet traffic blocking third-party cookies today, the spray and pray approach of third-party cookies / third-party data is no longer ...

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The NLRB updates its standards for unionizing a workplace

Construction worker

2023 was a year of robust union activity across the United States. Industries that had never unionized before, from exotic dancers to thrift-store employees, saw widespread organization and encouraged other workers to do the same. Small businesses have had to ...

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Legal experts can help guide small businesses to successful operations

Older businesswoman talking with younger managers

Entrepreneurs and small business owners often consider the need for a business lawyer, weighing the perceived high costs associated with legal services. While routine tasks like drafting a business plan or obtaining licenses can be handled independently, more intricate issues ...

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Corporate Transparency Act takes aim at financial crime

meeting room with business plan documents ready for presentation - Deposit Photos

Effective Jan. 1, the Corporate Transparency Act (CTA), requires most small and medium-sized businesses to disclose detailed ownership information directly with the Department of Treasury’s Financial Crimes Enforcement Network (“FinCEN”). The CTA is intended to enhance transparency regarding ownership and ...

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Noncompete agreement deemed enforceable

Employee noncompete agreement

The Rhode Island Supreme Court has upheld a Superior Court judge’s decision to grant a pest-control company’s request to enforce a former employee’s non-competition agreement. “The noncompetition agreement at issue is a product of a lawful, bargained-for exchange based on ...

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Generative AI – What large and small businesses need to know

Generative AI concept

In 2023 ProArch’s most downloaded piece of content on their website was a free AI Policy Template, which helps businesses provide clear guidelines and expectations for the ethical use of AI tools, ensuring privacy, data security, transparency, and accountability in ...

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Cybersecurity: Have passwords become passé?

Cybersecurity

Passwords have long been a way to authenticate a user’s identity, proving that an individual has the right to access certain files or data. But sophisticated hackers and nation-states are getting better at cracking them, and some cyber security managed ...

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When listening to employees, it’s about more than words

Listening during meeting

Let’s walk through a somewhat common scenario in the world of HR. An employee walks into your office and says, “I have something I need to tell you, but I don’t want you to do anything about it. Remember Bruce ...

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Employers prefer older workers, survey says

Empty office

Nearly 40% of U.S. employers avoid hiring recent college graduates for positions they are eligible for in favor of older candidates, a new survey reveals. Six in 10 of the employers who steer clear of Gen Z job candidates said ...

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