Author Archives: steven.m.coyle.and.chad.a.dever

Courts not buying dilution claims by famous trademarks

March 30, 2009 Comments Off on Courts not buying dilution claims by famous trademarks

An owner of a famous trademark may sue for “dilution” when an unauthorized use of the mark threatens the distinctive nature of the mark. The underlying rationale of the dilution doctrine is that an unauthorized use can cause a gradual ...