Author Archives: howard.zaharoff

Battle Between 'Survivors' Provides Lessons On 'Likelihood Of Confusion'

April 1, 2005 Comments Off on Battle Between 'Survivors' Provides Lessons On 'Likelihood Of Confusion'

A recent case reminds us that proving “likelihood of confusion” – as required to show trademark infringement – can be difficult, even where the alleged infringement involves nearly identical marks for similar products. Those who appreciate why can be especially ...