Author Archives: Steve Abreu

What can Jay-Z and Beyoncé teach your company?

July 16, 2012 Comments Off on What can Jay-Z and Beyoncé teach your company?

U.S. trademark applications are matters of public record. When celebrity super-couple Jay-Z and Beyoncé filed a trademark application for their infant daughter’s name, Blue Ivy Carter, the public took notice. So should your company.

Tagged with: June 30 2012 issue